Understanding Ecommerce: how to make the most of your online offer

Be it business to business or direct to consumer, the trend to sell online has dramatically increased, particularly this year due to the implications of Covid-19. Often the costs and financial implications are not so obvious. This webinar explores a no-nonsense approach to the practicalities of ecommerce including the cost implications, the key considerations and how to use ecommerce to model your business. Our panel of experienced businesses and experts will provide their insights and answer your specific questions on the topic.

Questions for discussion during this session:

• What constitutes online?
• Where is your business at today in regard to ecommerce?
• What costs / savings have been borne through going online?
• What can you sell online and what can you add-in to increase the on-line offer?
• At what point do we start to measure online sales ?
• Distribution - how do people address the costs and factor in wastage?

Our panellists are:

Neil Alcock Managing Director of Seiont Nurseries LTD, a plug and liner producer with an annual production of 850,000 liners and 400,000 plugs. They have recently partnered with Love Gardening Direct to provide mail order service to the general public.

Richard Bramley Owner of Farmyard Nurseries, a retail nursery growing and supplying a wide range of plants for over 37 years. Richard has been busy developing his e-commerce website over the last 3 – 4 years sending out up to 200 boxes a week.

Rob Evans Owner of Pheasant Acre Plants, an established family business operating from a nursery premises near Bridgend in South Wales. Rob specialises in the supply of Gladioli corms, Dahlias Tubers and other plants and bulbs.

Ric Kenwood Co owner of Claire Austin hardy plants, specialists in peonies and irises. they have a wealth of knowledge and experience of selling bare root irises, bare root peonies, daylilies, and potted perennials online.